Ifra Reports Examine Newspaper Publishing Trends

By: E&P Staff Ifra, the international newspaper operations organization based in Darmstadt, Germany, has released four special reports and two research reports covering production and technology topics.

In the first report, Frank Meik examines "local search," looking at market developments and options for publishers seeking to compete with search-engine giants for a bigger piece of the local-search advertising pie.

The second report deals with "inter-instrument agreement in colour and density measurement," with the aim of improving agreement and repeatability among hand-held spectrophotometers and densitometers.

The third compares broadsheet and compact newspaper formats. The Media Science Faculty at Germany's Trier University performed an eye-tracking study to determine the impact of newspaper design quality and characteristics.

The last report examines reasons behind newsroom reorganizations and how they're carried out. It is the first in a series that will continue to study the practice of editorial reorganizations across Europe.

Ifra has also published the third and fourth reports on its "Where NEWS?" research project focusing on future media use. The third, "The future development of media and communication technology," was produced as a collaboration between Ifra and the German Research Centre for Artificial Intelligence, in Saarbr?cken. The fourth, "Demographic and socio-economic trends in North America and Europe," is a cooperative project between Ifra and the Institut f?r Wirtschaft und Gesellschaft, in Bonn.

English versions of the reports are available free to Ifra members.


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