By: E&P Staff IFRA Expo 2009 will take place from 12 to 15 October in Vienna (www.ifraexpo.com). This year's motto, "Your essential GPS," reflects an aim to both showcase the state of the industry and provide direction for the future.
As event organizer, IFRA is developing the exhibition program with the challenges facing the industry in mind. "IFRA Expo 2009 will act as a navigation instrument: On the one hand, it allows visitors to take stock of the latest technical state of the art. On the other hand, it is the ideal platform for recognising ways towards a successful future -- by covering new business models and presenting efficient technologies," IFRA Supplier Services Director Michael Heipel said in a statement.
IFRA Expo 2009 will be held in two halls at Reed Messe Wien (www.messe.at). Hall A will focus on digital topics, systems and software solutions, with emphasis on advertising and new business models based on mobile services and online solutions. Hall B will be dedicated to newspaper production.
The "Solution Park Digital Systems" in hall A and the "Ideas in Printing Square" in hall B address small and medium-sized companies with specialized solutions.
Among events accompanying the Expo are focus sessions on the topic "Newspapers Today" and the IFRA XMA 2009 cross-media competition (www.ifra.com/xma), with presentation of the winners.
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