iHeartMedia Forms Latinx Podcast Network to Address an Underserved Audience

Posted Thursday, May 20, 2021 2:00 pm

Sara Guaglione | Digiday

Latinx podcast listeners are on the rise, and iHeartMedia has taken notice.

This summer the radio giant will launch a Latinx podcast network called My Cultura that will push out 30 original podcasts in its first year in a bid to support more diverse voices and creators in podcasting, said Conal Byrne, CEO of the iHeartMedia Digital Audio Group.

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iHeartMedia Forms Latinx Podcast Network to Address an Underserved Audience

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