iHeartMedia is doubling down on its positioning as one of the last “truly human” mass-reach entertainment platforms. In a memo to staff, Chief Programming Officer Tom Poleman announced that as of this week, “Guaranteed Human” will become a central part of the company’s on-air identity — from hourly legal IDs to new sweepers that reinforce the message of real voices and real connection.
Poleman says the move formalizes what iHeart has already been leaning into: companionship, authenticity and human-driven content in a media landscape increasingly shaped by AI. “We don’t use AI-generated personalities. We don’t play AI music that features synthetic vocalists pretending to be human. And the podcasts we publish are also Guaranteed Human,” he wrote. “Thank you for leaning into our commitment to keep everything we do real and authentic.”
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