iHeartMedia names Lainie Fertick chief insights officer

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iHeartMedia has promoted Lainie Fertick to the newly created position of chief insights officer, placing her in charge of insights initiatives across the company and adding her to its Strategic Communications (StratCom) leadership team. The appointment was announced in an internal memo from iHeartMedia Chairman and CEO Bob Pittman and President and COO Rich Bressler.

Fertick has played a significant role in developing iHeartMedia's consumer research capabilities through Critical Mass Media (CMM), the company's in-house research organization. She joined CMM as an intern in 2004 and advanced through the organization to become president and general manager.

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