iHeartMedia is betting that a major shift in how advertisers buy radio will deliver a significant revenue boost in 2027. With its AudioGraph programmatic platform now rolling out, the company expects to generate approximately $100 million in incremental broadcast radio revenue next year, opening the door to advertising budgets that have historically been directed toward digital media.
The projection is part of a broader programmatic expansion that iHeartMedia expects will double its revenue from automated advertising sales, from approximately $200 million this year to $400 million in 2027.
“Our goal is just to get the advertisers that have not considered us because they spend programmatically to come aboard,” CEO Bob Pittman told analysts during the Q3 earnings call Monday.
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