By: E&P Staff ImpreMedia on Thursday named Olga Casabona to the newly-created position of vice president of audience and market insights, putting her in charge of all proprietary and syndicated research at the nation's largest Spanish-language newspaper publisher.
ImpreMedia said Casabona "will lead a new approach to research" to connect advertisers with Latinos across multiple print, video and digital platforms.
"As we look for unique ways to engage with the Hispanic community and provide marketers with innovative thought leadership and analysis, investing in research and integrating it in everything we do becomes critical," Chairman and CEO John Paton said in a statement. "Olga has very capably led the research team at impreMedia for the last six years. She brings not only a deep understanding of the media, advertising, research and Latino markets but also an innovative and strategic approach to insights that will differentiate us in the marketplace."
Casabona joined impreMedia's Los Angeles daily La Opinion in 2003 as a senior market research analyst. She was named impreMedia's market research manager in 2004, and promoted to corporate director of research in 2007.
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