Is this the year we see more revenue diversification among small, local news start ups? I hope so.
As I have said before, heavy reliance on display ads is a vulnerability. My survey of local news sites in 2015 found that 94 percent sell traditional display advertising, including 72 percent for which it is the primary revenue source and 29 percent sell only that. If you rely heavily on one source, what happens if that source falters?
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