In 2020, Publishers Will Arm Up for the Churn War

Posted Friday, December 27, 2019 7:50 am

Lucinda Southern | Digiday

In 2020, subscription publishers will duke it out in the battle to reduce churn.

Over the last 18 months, a flurry of companies like TechCrunch, Bloomberg and Fortune put up paywalls, signaling their commitment to recurring reader revenue in the face of a depressed digital advertising market where a lot of growth is funneled to Facebook and Google.

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In 2020, Publishers Will Arm Up for the Churn War

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