In 2022, people will adjust to the new normal. The pandemic that started in 2020 will begin to fade. That’s not to say all the problems in its wake will be solved, but the public will adjust and move on. News organizations will have to do the same.
With the shift to the new normal comes lots of opportunities. One that I think is poised to grow in 2022 is how local and national media organizations will diversify revenue strategies, specifically by leaning into e-commerce.
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