In a Bid for Hispanic Millennials, Univision Pivots on YouTube, Vine and Snapchat

Univision, like other traditional media companies, recognizes that younger viewers are watching less and less — if any at all — of their content on TV. To reach these millennials on the platforms that matter to them, the company is building a multichannel network for Hispanic YouTube, Vine and other online video stars, as well as partnering with Snapchat to create original content around Univision properties.