In a Tough Ad Climate, Small Publishers Are Finding Success in Small Donations

Posted Monday, May 14, 2018 9:30 am

Max Willens | Digiday

Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations.

This month, LAist and DCist, Los Angeles- and Washington-focused local news sites once owned by DNAinfo, will each launch Kickstarter campaigns. They’re hoping to mirror the success of their sister site Gothamist, which more than doubled its $100,000 fundraising goal through a Kickstarter campaign that ended May 4.

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In a Tough Ad Climate, Small Publishers Are Finding Success in Small Donations

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