In an Era of Video, Podcasts Struggle to Break Through on Social Media

Posted Friday, February 9, 2018 11:14 am

Aditi Sangal | Digiday

As social media platforms have pivoted to video, they’ve gotten publishers to adapt. But one medium has been left out: podcasts. The audio form has been a boon for publishers seeking engaged audiences, but podcast producers have had to be extra creative to get it noticed on social media.

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In an Era of Video, Podcasts Struggle to Break Through on Social Media

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