In Belo January Numbers, Dallas Ad Revenue Drops

By: E&P Staff Belo reported today that revenues for its Newspaper Group grew 5.7% for the month of January compared to the same period last year. Advertising revenue was up 4.6%.

This period included one more Sunday than the same period last year. On a like-day basis, newspaper revenue was up 0.6%. Beginning this reporting period, online revenue is now reported on a combined basis. The previous year was adjusted to conform to the new reporting method.

The Dallas Morning News reported that total revenue increased 0.9%. Adjusting for the extra Sunday, revenue dropped 4.4%. For the month of January, advertising revenue was down 1.7%. The company announced that advertisers used roughly $1.3 million in advertising credits associated with the circulation misstatements.

Retail advertising revenue for the Morning News declined steeply, by 17.2%, due to weakness in the department stores and furniture categories. Full-run ROP lineage slipped 1.9%. General advertising revenue increased 3.2% due to strength in the automotive and telecom categories. Full run general ROP lineage grew 16.2%. Classified revenue slipped 0.6% with a 6.3% increase in volume. On a like-day basis, classified revenue dropped 8.4% with declines in employment revenue, 6.1%; automotive revenue, 16.7%; and real estate revenue, 4%.

At The Providence Journal, total revenue rose 9.5% with a 9.7% increase in advertising revenue for the month of January. Adjusting for the extra Sunday, total revenue grew 1.9%.


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