In Brazil, 10 News Outlets are Teaming Up to Try to Make Journalism Cool for Young People

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Attracting young people and converting them into loyal news consumers remains a challenge for most news organizations around the world.

One of the hardest parts is meeting people where they’re at. Taking a complicated, in-depth investigation and turning it into captivating video or an engaging Instagram story — one that isn’t patronizing but also isn’t boring — is work.

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