On Wednesday, INMA Researcher-In-Residence Grzegorz (Greg) Piechota hosted a members-only Webinar to discuss the best practices to speed the acquisition of news subscribers, increase revenue, and delay churn—but, like any discussion these days, the converation quickly turned to COVID-19.
The COVID-19 pandemic has resulted in a 50% surge in online traffic to news Web sites, Piechota shared.
“When we look at topics, you can see it,” he said. “No. 1 is coronavirus, No. 2 is coronavirus, and No. 3 is coronavirus. No. 14 is toilet paper.”
In addition to these important and new statistics, the Webinar addressed questions such as: What should the price of annual vs. monthly subscription be?
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