In Lithuania, One Site is Using Its Journalists To Fight Ad-Blockers

Posted Tuesday, August 30, 2016 10:45 am

Benjamin Mullin | Poynter

In May, Tomas Balžekas dropped a revelation on the crowd gathered at an internet conference in Vilnius, Lithuania's capital city.

Balžekas, the CEO of 15Min.lt, Lithuania's second-biggest news organization, was onstage with Vytautas Benokraitis, the CEO of rival Delfi.lt. He announced that in a month, 15Min.lt would launch a new plan to fight ad-blockers.

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In Lithuania, One Site is Using Its Journalists To Fight Ad-Blockers

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