To be clear, if there’s a category in social media performance to be measured, The New York Times smashes its local competition there, according to Shareablee data.
Let’s quantify a bit: of the market’s total 161.5 million total social actions in the last six months, the Times captured 25% with over 40.4 million. It has over 35.7 million fans/followers (the next closest runner-up has almost 1.3 million, for comparison).
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