In Philly, Millennial Boom Town, Audience Fragmentation Touches All

Philadelphia is home to the much-maligned Philly.com and broadcast giant ABC O&O WPVI (6abc), one of the country’s most dominant TV stations, but that’s only the beginning in identifying the full scope of impactful digital media players in this growing city.   A wide array of Web outfits, old and new, are fighting for the consumer eyeballs that advertisers covet. While the cornerstones, led by but not limited to Philly.com and WPVI, fight for the major ad dollars, though, a number of niche players and nonprofits are scraping together enough to sustain on a smaller scale.