In the Absence of Cookies, Advertisers Focus on Attention-Based Metrics

Posted Friday, February 28, 2020 9:36 am

Seb Joseph | Digiday

Measurement concerns are rising among the world’s largest advertisers, but the real tough choices lie ahead. Six weeks after learning that third-party cookies—the tool that houses the identifier used to track people across sites—will soon be redundant in the world’s largest browser, advertisers are grappling with a difficult set of choices.

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In the Absence of Cookies, Advertisers Focus on Attention-Based Metrics

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