In the Duopoly’s Shadow, Apple News is Finding Favor With Some Publishers

Posted Wednesday, April 19, 2017 7:46 am

Lucia Moses | Digiday

If publishers are down on Facebook Instant Articles, they’re increasingly effusive about Apple News as a platform partner.

Apple News, a pre-installed app on Apple phones and tablets, has long been the distant No. 3 in platform publishing initiatives. Introduced in 2015, Apple News didn’t elicit the kind of excitement Facebook got with IA and Google with its Accelerated Mobile Pages.

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In the Duopoly’s Shadow, Apple News is Finding Favor With Some Publishers

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