In the Pivot to Paid, Publishers Fear the Churn Spiral


Getting a paid subscriber is step one, but keeping the subscriber quickly becomes step two.

Churn rate is often calculated by how many subscribers are lost in a given time period, or how many renew. A report from subscription software company Zuora found that churn rate was 30 percent for consumer publishers in the last year.

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board