In the Shadow of the Duopoly, Media Rivals are Becoming Allies

Posted Wednesday, April 26, 2017 8:00 am

Sahil Patel | Digiday

If you can’t beat ’em, join ’em. As digital media sellers compete for ad dollars in a fragmented world, they’re betting it’s better to work together than to individually lose out on ad dollars entirely.

Take the ad sales partnership announced by Condé Nast, Vox Media and NBCUniversal last month.

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In the Shadow of the Duopoly, Media Rivals are Becoming Allies

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