In the UK, BuzzFeed Pins Commercial Plans on Commerce and Video

Posted Tuesday, May 28, 2019 8:08 am

Lucinda Southern | Digiday

BuzzFeed has put plans in place to chart a more sustainable growth path in the U.K.

The publisher has focused its U.K. strategy around creating more local video content and commerce-related advertising partnerships, after restructuring and cutting staff globally in January.

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In the UK, BuzzFeed Pins Commercial Plans on Commerce and Video

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