In the Wake of Scandals, Platforms are Policing Audience Segmentation

Posted Friday, March 1, 2019 12:45 pm

Kerry Flynn | Digiday

Facebook is consistently under scrutiny for nefarious ad targeting on its platform. But while abuse on Facebook and the company’s reactive steps to prevent it may make the most headlines, other digital platforms including Foursquare and Twitter have also been taking steps to clean up their audience segmentation and targeting capabilities to prevent misuse.

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In the Wake of Scandals, Platforms are Policing Audience Segmentation

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