By: Joshua Benton | Nieman Lab
It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the iPhone arrived, publishers have debated how much emphasis to put behind publishing on the open web vs. building native app experiences for iOS and Android.
Focus too much on apps and you risk being ignored by the social web.
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