By: Todd Shields S.C. Daily Wants To Compete
WASHINGTON -- Citing rapid growth in its part of western South
Carolina, The Index-Journal of Greenwood plans to move to
morning publication.
The 82-year-old family-owned paper, with circulation of 14,618
daily and 16,172 Sunday, is now delivered weekday afternoons and
weekend mornings. The paper will begin seven-day morning delivery
Oct. 1. "We believe we must change with the times," Publisher and
President Judith M. Burns said in The Index-Journal June
16.
The paper hired Dallas-based Belden Associates to conduct a
survey that found readers are likely to be receptive to a morning
paper. That's true in part because many are newcomers and were
accustomed to morning delivery in their previous homes, Managing
Editor Richard Whiting told E&P.
Population grew about 12% during the last decade in the four-
county Lakelands area around Greenwood as newcomers took jobs at
such major companies as Fuji Photo Film Inc. and Capsugel Warner
Lambert Co.
Morning publication should help The Index-Journal compete
with larger dailies published in Greenville and the state capital
Columbia, Whiting said. He added that the change many not have
been necessary -- "if we were content with being a Greenwood-only
paper."
Todd Shields (tshields@editorandpublisher.com) is the Washington editor for E&P.
Copyright 2001, Editor & Publisher.
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