Index Ventures Gambles On Shift To Subscription Sales

Posted
By: Leo Kelion | BBC

Index Ventures has placed a bet on subscription services overturning traditional sales models.

The Geneva-based tech investor has bought a stake in Zuora - a firm that sets up and runs billing services.

Zuora's software helps its clients offer flexible subscriptions. Customers gain greater choice over the length and substance of the service taken out.































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