Growing literacy rates in India, not to mention the country's growing prosperity, have fuelled massive newspaper sales increases. The market for newsprint is on fire across India.
The country's print industry, now worth about £2.8bn, has grown by an estimated 10% in each of the last three years.
Look at the figures for just one title - NaiDunia (Hindi for "new world") is up 62% from 500,000 to 800,000 copies a day in two years.
That paper was founded in 1947. But new entrants are enjoying massive circulations too. At launch in 2008, Sakshi, a Telugu-language paper based in Hyderabad and printed in another 26 cities, had signed up more than 1m buyers.
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