Indie Media Startup The News Lens Wants To Be A Balanced Voice Of Reason For Asia

Now the site, which is backed by North Base Media and 500 Startups, hopes its focus on balanced news reports and analysis will help it gain an international readership.

The News Lens plans to focus building its readership in Hong Kong, where it already has an office, Southeast Asia before tackling mainland China. It’s also managed to build an audience of about 500,000 monthly visitors outside of Asia with its international portal, which has articles in English and Chinese.