Inland Press Association Teams With Mather Economics to Create New Benchmarking Tool for Today’s Newspaper Industry

By: Inland Press Association

Inland Press Association and Mather Economics LLC are partnering to build a new benchmarking tool that will provide key digital and print performance metrics necessary to managing in a dynamic newspaper environment.

The new service, which will be released later this year, will allow newspaper operators to compare their business metrics to those of other newspapers regardless of business model or publishing platform.