INMA President, Former Belden Consultant Join Forces in New Firm

Posted Wednesday, April 29, 2009 12:00 am

By: E&P Staff Sammy Papert, formerly of Belden Associates, has started a new consulting firm, Wormhole LLC, along with Ed Efchak, current president of the International Newsmedia Marketing Association.

The new company has been given exclusive rights to distribute media audience reporting system MediaSight to newspapers, radio and TV stations. MediaSight provides competitive advertising sales and audience management as well as media scheduling tools through a Web-based application.

"MediaSight empowers media outlets and overcomes barriers of selling more advertising," Papert said in a statement.

MediaSight is part of the Gelb Consulting Group, a Houston-based strategic marketing firm.

"Through this agreement we have allied with highly reputable individuals who understand the media business and can help MediaSight customers get the most from the data," John Elmer, CEO of Gelb Consulting, said in a statement.

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INMA President, Former Belden Consultant Join Forces in New Firm

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