INMA Study Tour Gets Audiences Lessons From WSJ, NYT, CBS, USA Today

Posted Tuesday, May 14, 2019 11:00 am

Dawn McMullan | INMA

Kicking off INMA World Congress in New York City on Monday, 70 delegates from 18 countries spent day one of a two-day study tour visiting four legacy news media companies: The Wall Street Journal, The New York Times, USA Today, and CBS Interactive.

All discussed how they are better engaging with audiences, transforming their companies into audience-first and (primarily) audience-supported.

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INMA Study Tour Gets Audiences Lessons From WSJ, NYT, CBS, USA Today

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