By: E&P Staff In this special edition of E&P's "Fitz & Jen Give You the Business" podcast, Editor-at-Large Mark Fitzgerald and Senior Editor Jennifer Saba welcome the incisive Earl Wilkinson, recently back from a trip to India.
The executive director of the International Newsmedia Marketing Association describes the pinprick effect the economy has had on a bustling newspaper industry -- mostly because publishers in India depend heavily on advertising. They are coming to realize -- just like U.S. publishers -- that getting the consumer to pick up more of the tab is becoming increasingly important.
Listen now,
here.
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