German publisher Axel Springer is wary of being overly dependent on third-party platforms for traffic — and is fighting back by launching its own news aggregator platform, Upday, borne out the publisher’s partnership with Samsung.
In September, Upday launched in beta and now has around 1,200 publishers on board — including The Economist, The Daily Telegraph, Le Figaro, Der Spiegel and Axel Springer publications — all eager to take a stand against platform offerings like Facebook’s Instant Articles and Apple News. During this test period, Upday claims users were spending over two hours a month using the platform.
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