Inside Bloomberg Media’s Digital Video Business

By: Eric Blattberg | Digiday

Bloomberg Media’s digital video investments are beginning to pay off.

Half a year has elapsed since Bloomberg Media CEO Justin Smith called digital video “a golden asset,” promising “large bets” on video content and distribution as part of “a new direction” for Bloomberg’s media business. Since then, video has increasingly taken center stage on Bloomberg’s digital properties — and viewership has spiked.