Inside ESPN’s Mobile Strategy

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ESPN is at a crossroads. Its business model, which has long been dependent on cable subscription fees, is becoming tenuous as more people cut the cord. ESPN president John Skipper said last week that the network is in discussions to offer broadcast options on additional streaming services.

But ESPN is more than just its broadcast entities. With multiple websites, a magazine, and more, ESPN is a content juggernaut. And like most publishers, it’s seeing its audience move to mobile platforms.

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