Inside Facebook, a picture of market dominance

Facebook likes to portray itself as a social media giant under siege — locked in fierce competition with rivals like YouTube, TikTok and Snapchat, and far from the all-powerful goliath that government antitrust enforcers portray.

But internal documents show that the company knows it dominates the arenas it considers central to its fortunes.

Previously unpublished reports and presentations collected by Facebook whistleblower Frances Haugen show in granular detail how the world’s largest social network views its power in the market, at a moment when it faces growing pressure from governments in the U.S., Europe and elsewhere. The documents portray Facebook employees touting its dominance in their internal presentations — contradicting the company’s own public assertions and providing potential fuel for antitrust authorities and lawmakers scrutinizing the social network’s sway over the market.

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