Inside Facebook’s Bid to Compete for Advertisers’ Upfront Budgets

Posted Wednesday, June 19, 2019 11:45 am

Tim Peterson | Digiday

In its inaugural bid to secure video ad spend commitments from TV and digital video advertisers, Facebook has already won some ad dollars away from traditional TV. But mostly it is learning lessons in what it will need to do to win more ad dollars in the annual upfront marketplace next year, according to agency execs.

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Inside Facebook’s Bid to Compete for Advertisers’ Upfront Budgets

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