Inside Facebook’s Bid to Woo TV Advertisers

Posted Friday, November 1, 2019 3:00 pm

Deanna Ting | Digiday

Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook Watch, particularly with its In-Stream Reserve ad product, which curates inventory from Watch’s top video channels, including content category-specific options. While Facebook has managed to take some ad dollars from traditional TV at this spring’s upfronts, the company still has more convincing to do, say ad buyers.

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Inside Facebook’s Bid to Woo TV Advertisers

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