It was my first day of class as a first-time Skype instructor, so I got right to it: “How many of you pay for content?” I asked a dozen or so University of Iowa journalism students as the fall semester got under way at my alma mater. Two, maybe three, gently raised an arm. Then came my follow-up question: “How many of you use ad blockers?” Nearly everyone put a hand straight up, proudly admitting to installing software that snuffs out display ads from their daily Web browsing experience.
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