Inside Hearst’s Turbulent Quest To Build A Snapchat Brand

Posted Monday, March 20, 2017 11:45 am

Jessica Schiffer | Digiday

Sweet, Hearst’s social-only publication created in partnership with Snapchat, launched to lots of hype in November 2015. Less than a year and a half later, the new brand offers lesson of the tricky route to starting new media brands on platforms.

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Inside Hearst’s Turbulent Quest To Build A Snapchat Brand

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