Inside Snapchat’s Original Media Ambitions

By: John McDermott | Digiday

Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself.

When Snapchat launches its long-awaited Discover feature at the end of the month, it will start publishing media that it created itself, as well as content from other media companies, turning the messaging platform into a platform-publisher hybrid squarely aimed at young media consumers, according to publishing executives briefed on Snapchat’s plan.