Inside The Atlantic's Plans to Build its European Readership

Posted Friday, May 12, 2017 9:45 am

Chris Sutcliffe | The Media Briefing

For a magazine with a 160-year history, you wouldn’t expect that lack of brand recognition would ever be an issue.

As The Atlantic prepares to launch its first overseas bureau in London, its president Bob Cohn acknowledges that it will need to build a reputation in Europe from scratch:

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Inside The Atlantic's Plans to Build its European Readership

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