Inside the Financial Times’ Instagram Strategy

Posted Monday, October 9, 2017 9:30 am

Aditi Sangal | Digiday

Instagram has become a major platform for the Financial Times’ visual content — and it’s now hoping to use Stories to push out more of its charts and graphics.

The publisher boasts 515,000 Instagram followers, up from about 286,000 a year ago, and it’s adding about 5,000 followers a week.

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Inside the Financial Times’ Instagram Strategy

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