Inside the Hidden Costs of Programmatic

Posted Monday, September 14, 2015 9:50 am

Alexandra Bruell | AdAge

The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account.

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Inside the Hidden Costs of Programmatic

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