Inside The New York Times Instagram Strategy

Posted Friday, February 13, 2015 10:58 am

By: Eric Blattberg | Digiday

To appeal to a new generation of news consumers, The New York Times is going all-in on Instagram.

Over the past few weeks, the Times started new Instagram accounts for its video team, Lens photojournalism blog, sports desk and events department. Those four joined existing Times accounts for food, travel, fashion and T Magazine content.

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Inside The New York Times Instagram Strategy

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