Inside The New York Times’ Video Strategy

By: Eric Blattberg | Digiday

One big part of The New York Times’ post-newspaper strategy: video.

The publisher rolled out a new video player this week. It swallows four times the screen real estate of its predecessor, spanning the Times homepage edge to edge. But the new player represents more than a design enhancement. It’s a recognition that video is a chief priority for the company as it looks to a digital future.