Inside the Onion’s quest to turn Infowars into a comedic revenge story

The satire mainstay has faced legal roadblocks in taking over Alex Jones’ conspiracy theory juggernaut. But it’s moving forward anyway.

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For Ben Collins, CEO of the Onion’s parent company, Global Tetrahedron, the idea to buy [Alex] Jones’ signature site began as a bit.

On the social media site Bluesky, he saw a reposted newspaper ad marketing the Infowars assets.

“I thought, ‘huh, this would be the funniest thing of all time if we pulled this off,’” he said. “It was, and is, but it’s also become the world’s biggest pain in the ass.”

Since 2024, the Onion has been locked in a legal battle to take over Infowars and transform it into a parody site. Infowars assets are still largely tied up in bankruptcy court, preventing the Onion from absorbing the URL. Still, it’s moving forward with launching its site on Thursday, which will live at theonion.info.

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