Inside the Social Media Strategy (and Emojis) for the Pope’s Visit

Posted Wednesday, September 30, 2015 10:01 am

Sonia Paul | MediaShift

What do Pope Francis and sports stars have in common? Quite a lot, according to Jason Deal, the Executive Vice President of the Catholic digital media company Aleteia. Both attract specific dedicated followers. And both figures, unlike individual celebrities, also represent the larger teams behind them.

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Inside the Social Media Strategy (and Emojis) for the Pope’s Visit

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